Georgetown TX -- The Extreme Mustang Makeover Facebook page reached a milestone June 29 with the accumulation of 10,000 people indicating they “like” the effort to place for adoption, through a training competition, the wild horses in Bureau of Land Management (BLM) short-term holding facilities.
“This is the largest Facebook group focused on the adoption of or concerns about wild horses,” said Mustang Heritage Foundation (MHF) Executive Director Patti Colbert. “Along with our sister pages, National Wild Horse Adoption Awareness and the Mustang Heritage Foundation, the outreach to educate the public about the adoptability and trainability of America’s wild horse is reaching more than 12,000 people on a regular basis.”
The growth of the Makeover’s Facebook page mirrors that of the social networking phenomenon whose growth has increased by 145% in the past year. More than 80% of the Makeover fans are female, with the majority of those fans being between the ages of 35-55. Fans are found in the US, Canada, Denmark, the United Kingdom, Australia, Sweden and Italy, as well as a number of other countries.
Colbert attributes the growth to the appeal the wild horse has across a broad spectrum of the public.
“The American public realizes that this horse is truly ‘ours’ and that perception has been evident in the reception the Makeover receives from basic animal lovers to people with deep roots in the mainstream horse industry,” she said. “Makeover events typically draw an average of 2,500 spectators to its finals performances, with thousands more visiting events during go rounds and down times to meet trainers and see the horses.”
Colbert said national media attention on outlets such as Fox News and CNN, as well as in large market areas like Los Angeles, Denver and Dallas, have spurred the attention people are placing on the possibility of adopting a mustang in training and continuing that journey with that horse as an adopter.
The Makeover Facebook page features photographs and videos of events, as well as constant updates regarding adoption opportunities, training programs and other information.
About the Mustang Heritage Foundation
The Mustang Heritage Foundation is a 501(c)(3) public, charitable, nonprofit organization dedicated to facilitating successful adoptions for America’s excess mustangs. Founded in 2001, its mission is to provide dynamic competitions showcasing the adoptability and trainability of the American Mustang in short term holding facilities under the care of the Bureau of Land Management.