Now Everyone Can Have a Tack Store Right in Their Pocket!
PLYMOUTH MA—July, 2012 — SmartPak, the country’s largest equestrian retailer, has launched a new, improved mobile website that allows quick, easy access to all SmartPak products including saddles, helmets and, of course, supplements. Everyone now has instant access to all SmartPak products anywhere, anytime.
“Our customers asked and we answered,” said Kent Phillips, SmartPak’s Senior Director of E-Commerce. “Using new information architecture, we tore down our original website and optimized it from the ground up. We invite everyone to give it a try and you don’t even need to download an app!”
Benchmark testing has shown SmartPak's mobile site to be significantly faster than those of other equine retailers. It is very easy to use and customer feedback has been extremely positive. There are over 73,000 product reviews available and it is instantly accessible from any smartphone through SmartPak’s main website at www.SmartPak.com .
“This improved mobile site is the latest in a line of features that has helped make SmartPak the industry's number one choice," Phillips said. "Features like free shipping, free returns, our 100% happiness guarantee, one-day embroidery, our around-the-clock expert help, and, needless to say, our SmartPaks, have established SmartPak as the industry leader. Now everyone has instant access to any of our products -- whether you need to re-order fly spray, replace a broken halter or order new tall boots, you can get them instantly from the barn aisle, show grounds, or even from the back of your horse!”
About SmartPak: Founded in 1999, SmartPak is the country’s largest online and catalog retailer serving the needs of the active and engaged horse owner. The patented SmartPak™ supplement feeding system has simplified the process of feeding horse supplements and medications, making it easier for thousands of riders to keep their horses healthier by ensuring their supplements are being fed correctly.
SmartPak’s diverse and expansive product offering includes its own line of supplements, tack, and horse blankets as well as an extensive selection of leading brands of equine health, apparel, tack, and equipment. A seven-time Inc. 500/5000 honoree, SmartPak is the only equine company ever named to the Inc 500 list. SmartPak’s customer service has received an “Excellent” rating from STELLAService, a leading independent reviewer. In 2011, SmartPak was awarded the Bizrate Circle of Excellence Platinum Award. SmartPak is backed by Waltham, MA-based North Bridge Growth Equity.
Further information on the SmartPak mobile website and all SmartPak products is available on line at www.SmartPak.com .