While feed sales are booming, other areas of the store might be a little slow. This is a great time to take advantage of a winter spruce up! You will be amazed what a little rearranging and clean up can do to spur sales.
Do you have seasonal items that are past season? Could you use them to make holiday gift baskets? Grooming gift sets are a great last minute purchase. Grab a colorful bucket or a Durvet grooming tote and fill it with grooming tools and fun products like ShamPony shampoo and Shiny Hiny hair gloss, some Poppermint treats and top it off with a bow or some holiday ribbon! Other out-of-season items like fly sprays really should be boxed up and stored in the back room. Put something on that shelf that you can sell! You’re losing money by allowing out-of- season items to take up valuable space. Do you see sun block taking up 4 ft of real estate at Target in December?
How about a little decorating to set the mood in the store? Grab some fresh spruce boughs to “spruce” up the store. You will not only provide a holiday shopping feeling, but the store will smell great also! Pleasant scents encourage shoppers to linger over a product, increase the number of times they examine it and, in some cases, increase their willingness to pay higher prices according to Cahan and Company. An easy way to implement a wonderful smelling and inviting shopping environment year around is to install a Country-Vet automatic air freshener and use seasonal aromas. You will be amazed how this will also increase your Country-Vet sales!
The holidays are a great time for impulse sales. After all, isn’t it getting hard to come up with a shopping list for those perfect Christmas gifts? Help your customers out by making impulse displays and you will find it a win-win situation for all. Find the most prominent spaces in your store to set up impulse displays. “Use displays as magnets to draw customers to different parts of the store, to cross-merchandise and to display important and high profit product,” says Georgianne Bender of retail consulting duo, Kizer & Bender. Once you’ve gotten your displays set up, speak to your sales staff about talking up add-on items.
According to the Dillion Study, conducted by Progressive Grocer, unit sales of an average item featured on display and at a reduced price jumped 808% and dollar sales increased about 442%. However same featured item on display, but with no price reduction experienced 50% less in unit sales. Won’t an 808% increase in unit sales be a nice Christmas bonus?