Equine Affaire—North America’s premiere equine exposition and equestrian gathering—is accepting applications for the positions of Program Director and Marketing Manager at the company’s corporate office in London, OH. Equine Affaire President and founder, Eugenia Snyder, recently announced the promotion of the company’s current Program Director and Vice President, Coagi Long, to the position of Executive Producer thereby creating an opening in the role of Program Director. Additional transitions in personnel and responsibilities within the company have also created an opening in the role of Marketing Manager.
Equine Affaire
Equine Affaire Logo
Equine Affaire Logo
The Program Director is a key position at Equine Affaire, Inc. as that individual is responsible for developing and producing the extensive educational programs, Versatile Horse & Rider Competitions, Equine Fundamentals Forums, and Fantasias at all events produced by the company. The Director’s responsibilities include researching and identifying potential presenters on a wide range of disciplines and horse-related topics to be presented in clinic, seminar, and demonstration settings; negotiating and writing presenter contracts; working with presenters on presentation titles and clinic equipment/horses; developing the clinic, seminar, and demonstration schedule; coordinating the presenters and horses/riders participating in the Ride With The Best programs; developing and producing the Versatile Horse & Rider Competition; identifying and contracting performers for the Fantasia; maintaining presenter databases; coordinating equipment/props required for clinic sessions and Fantasia performers; updating program-related information on equineaffaire.com; and managing the production of the educational venues and program-related staff at the events.
The Marketing Manager position at Equine Affaire, Inc. is also a primary role within the company as this individual develops and facilitates very diverse marketing plans for the Equine Affaires produced annually in Ohio and Massachusetts. The Marketing Manager writes and distributes press releases, develops and facilitates the print media ad campaign, develops and coordinates the distribution of event flyers and posters, manages the company’s customer database and the renting of mailing lists, coordinates the direct mailer campaigns, evaluates attendee demographics, develops and facilitates the internet marketing campaign, manages social media pages/accounts, updates/coordinates the Web site, secures and archives photos and videos of the events, coordinates event promotion with the marketing staffs of the event facilities and local convention and visitors’ bureaus, fosters relationships with local media, collects and analyzes attendee feedback, evaluates the effectiveness of various components of the marketing/advertising plan, and is involved in a host of other marketing-related projects before and during each event.
“The Program Director and Marketing Manager positions at Equine Affaire are two of our most important roles,” explained Eugenia Snyder, “The Program Director oversees the production of the main ‘product’ of the company—the educational program that we offer to event attendees—and is a prominent ambassador for both the company and our events. And the essential role that a Marketing Manager plays in the event production business goes without saying! We are seeking executive level individuals who have prior work experience in the horse industry, knowledge of a broad range of horse breeds and equestrian disciplines, and a genuine desire for a long-term position on our highly-successful event production team.”
Details on the Program Director and Marketing Manager openings and how to apply are available at equineaffaire.com. Follow the “About Equine Affaire” link to the “Careers” page. Candidates may also contact Equine Affaire’s HR & Business Manager, Lori Helsel, at 740-845-0085 ext. 107 or [email protected] for additional information.