PLYMOUTH, MA – May 24, 2016 - SmartPak strives to provide innovative and convenient solutions for its customers while doing its best to be environmentally accountable. That’s why SmartPak is excited to introduce an exclusive new line of clothing called EQology. Every piece in the EQology collection is responsible to the earth, made from recycled materials whenever possible so riders can look good, do good, and feel great.
“The purpose behind EQology was to design a line of clothing that was not only sustainable, but one that was also functional for the equestrian athlete,” says Chris Corn, SmartPak’s Director of Merchandising. “At SmartPak, we are committed to going green whenever we can, so we were very excited for the opportunity to offer such a unique line of clothing! All of the EQology pieces are not only practical, but they are also sophisticated and stylish, with a variety of options including t-shirts, long sleeve shirts, and outerwear.”
The EQology collection from SmartPak was designed to stand up to the demands of riding and built for performance. The 4-way stretch performance fabric is breathable and moisture wicking, without compromising an athletic fit. The shirts also offer a UV finish for protection from the sun. The complete line of tops is available in a variety of colors, and will pair perfectly with any pair of breeches or jeans for stylish options both in and out of the saddle.
The EQology Space Dyed Short Sleeve Shirt offers an athletic fit with lightweight compression and a body mapping back mesh panel for added breathability. The EQology Ruched Detail Short Sleeve Shirt features an environmentally conscious fabric made from recycled bottles. It offers a flattering jewel neck, as well as a concealed center back zipper pocket and shaped hemline for a feminine, sophisticated style. Finally, the EQology Colorblock Short Sleeve Shirt is a great all-around option because the fabric mix of tencel and bamboo is lightweight yet not sheer.
For those looking for a little more coverage, the long-sleeve shirts are a top pick for you! The EQology 1/4 Zip Long Sleeve Top is made from a lightweight mix of tencel and bamboo with a contrast color inside collar and contrasting flatlock stich princess seams. The EQology Jewel Neck Long Sleeve Shirt features a recycled polyester fabric made from recycled bottles. Thanks to the feminine jewel neckline and curved hemline, it will look equally at home with breeches or your favorite pair of jeans. The EQology Long Sleeve Polo, which also features fabric made from recycled bottles, brings a new twist to the classic polo with flattering princess seams and a body mapping back mesh panel for added breathability.
To round out the collection, SmartPak also offers two outerwear pieces. The EQology Jacket is a super lightweight rain jacket that is tailored in a performance fabric with side and underarm panels for superior stretch, recovery, and comfort. This jacket also has rear vents for extra ventilation, reflective details for added visual safety, and recycled hardware. The EQology Softshell Vest is a classic piece that is tailored in a performance fabric with flattering modified princess seams and an adjustable waist for a custom fit. Like the EQology Jacket, it has recycled hardware.
Are you ready to give EQology a try? SmartPak offers free shipping on all orders over $75 and free returns on all sized items. To learn more about EQology by SmartPak, and to place a risk-free order, visitwww.SmartPak.com
About SmartPak
From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness. With the success of this simple and convenient feeding system, SmartPak has continued to expand its offering of quality products, including its own line of more than 55 supplement formulas called SmartSupplements, and a wide variety of tack, equipment, and supplies. The company has grown rapidly each year and is now the largest retailer of equestrian products in the United States. SmartPak’s success has been powered by a passion for delivering an unbeatable customer experience, and the company has been recognized with a Bizrate Circle of Excellence award five years in a row, as well as receiving an “Elite” rating from STELLAService. A nine-time Inc. 500/5000 honoree, SmartPak is the only equine company ever named to the Inc. 500 list.