Assure Steadfast
NEM® (Natural Eggshell Membrane), an ESM Technologies produced ingredient utilized within the Arenus STEADFAST® Equine and Canine products, was recently awarded the 2011 Frost and Sullivan North American Dietary Supplements for Joint Health New Product Innovation of the Year Award.
Winners of this prestigious award are chosen based on the innovative element of the product, leveraging leading-edge technologies, value-added features and benefits, increased customer return on investment, as well as customer acquisition and penetration potential. NEM® has a competitive advantage over other joint health products due to its small dosage and rapid effect.
NEM® is a key component in the both the STEADFAST Equine and STEADFAST Canine lines. The whole-food joint support matrix, NEM®, is a proprietary ingredient providing relief from occasional joint discomfort associated with everyday activity and promoting joint mobility. When coupled with TêlaFIRM® in STEADFAST, it creates a unique joint health product that provides support for joints, bones, tendons, soft tissues, and ligaments.
“Here at Arenus, we strive to create the highest quality products by combining innovative, quality ingredients that work,” said Stephanie Morris, Product Development Specialist for Arenus. “We developed STEADFAST using NEM®, a novel ingredient proven by science, and now the winner of a prestigious, innovation award. NEM® is already well-received in the human supplement market that has shown amazing results in human clinical trials. NEM® was found to be nearly 5 times more clinically effective than glucosamine and chondroitin, alone or in combination.”
Arenus would like to congratulate our partner, ESM Technologies, for this most recent recognition and validation of their groundbreaking work in joint health.
About Arenus
In addition to producing STEADFAST products, Arenus features the product families ASSURE® digestive aids, EQUILITETM herbal blends, SORE NO-MORE® topicals, and two products containing DHA/Omega-3- fatty acids. ALEIRA® contains DHA with a proprietary blend of mushrooms to support respiratory health and RELEIRA™ contains omega-3 fatty acids and other nutrients to support normal reproductive function.
To learn more about Arenus products, visit www.arenus.com.
Arenus is a premier provider of innovative health and nutrition products for pets and horses. Arenus is an audited and certified member of the National Animal Supplement Council, earning the right to display the NASC Quality Seal. Arenus is a division of Novus International, Inc., a global company dedicated to animal performance, health and longevity. For more information please visit http://arenus.com/ or call 866-791-3344.
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