Iconic Calf-Manna Celebrates 90 Years of Nurturing Life

Chesterfield, MO – (August 23, 2019)  - Last fall, a gentle, 23-year old quarter horse named Buddy was lame, frail, and in pain. Some didn’t think he would recover. But he’s back on the job as a therapy horse thanks to hoof surgery and Calf-Manna, the feed supplement that helps improve appetite, aid digestion and achieve a healthy weight.

To celebrate his recovery and his can-do attitude, animal nutrition company Manna Pro Products has chosen Buddy to represent the 90th anniversary of Calf-Manna.  Buddy’s story is one of many that the company is sharing to mark the anniversary of the legendary Calf-Manna. The product was introduced in 1929 as a breakthrough multi-species nutritional supplement and soon gained worldwide distribution as ranchers and farmers watched their animals become more robust and healthier, and their cows give more milk.

  Calf-Manna has a deep, rich history going back 90 years, born out of a joint partnership between Carnation, producer of condensed milk, and Albers Milling Company, an animal feed maker.  “The Manna Pro that we know today was born in that moment,” said Teri Nichols, brand manager at Manna Pro.  “Over the years, Manna Pro expanded its portfolio to include a wide variety of animal and pet nutrition and care products.  Calf-Manna is still at the heart of the portfolio,” she said. “It was developed with the idea that healthy nutrition is essential for young animals, horses and lactating cows.” 

Calf-Manna’s trademark anise flavoring gives it a taste similar to black licorice, encouraging even the pickiest eaters to try it. “Plus it provides high-quality protein and carbohydrates, so it’s an ideal solution for healthy weight gain.”

  “Customers and pet owners share their personal stories with us, including before-and-after photos of their horses and other animals. It is gratifying to hear time and again how Calf-Manna has made a difference in their lives.  In this way, the brand truly embodies Manna Pro’s vision of ‘Nurturing Life,’” she said.

Manna Pro is owned by investment vehicles managed by Morgan Stanley Capital Partners, the middle-market focused private equity business of Morgan Stanley Investment Management, which acquired it in December 2017. 

About Manna Pro

Manna Pro is a recognized leader in the care and nurturing of pets, with roots going back to 1842 and long-established brands in companion pet, equine, backyard chicken and small animal categories.  For more information visit www.mannapro.com.